B-Side
B-Side is a virtual record convention for true audiophiles. The name “B-Side” originates from the record itself. Representing the next side, or the continuation of a story. The name encompasses the act of flipping, starting, and hearing the finale of an album, as these are the moments that make the album what it is. When you flip the record, a story is not only completing, but a new one gets to begin.
primary audience: males, ages 20-60, passionate about records and music.
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If you would like more information, I attached my process doc, as well as my brand guidelines that you can access here.