House of Blush
a brand refresh for House of Blush Day Spa. I created a new logo mark, as well as digital and print applications of the new brand. I wanted to focus on redesigning this brand, as they are local to my hometown and I love the dedication and care each member of their staff takes for every client that comes in.
primary audience: females, 30-55 years old, married with kids. Looking for a special relaxing spa experience to get a break from their busy, stressful lives.
secondary audience: females, 18-29 years old, in college or recently graduated. Prioritizes regular maintenance of skin, nails, and body care treatments.
old logo
new logo
If you would like more information, I attached my process doc, as well as my brand guidelines that you can access here.